![]() ![]() Understanding codes and conventions facilitates reading and writing. For example, codes or signs such as table, a particular colour, a ringing bell, change according to context and conventions used in letter writing have adapted to contemporary forms of communication such as email, texting and social media. Codes are signs which have the potential for different meanings and conventions are arrangements that become habitual and accepted. The terms code and convention suggest rigidity and yet they are flexible and adapt to different audiences, purposes and new technologies. Innovation occurs when the composer uses the understanding of written, spoken and visual patterns to generate original texts by experimenting with language and form. Furthermore, we may find a recurrence or echo of an idea, a symbol or a word or phrase which may be unique to the individual text and make it stand out. These sets can be connected by form (sometimes identified through layout), purpose, medium, authorship and context. Verbal, visual, spoken, social and digital signs are arranged for more extended units of meaning such as sentences or pictures and these are in turn structured into paragraphs, conversations, films, web pages and many other types of texts.Ī type of text is often identifiable from its arrangement of codes and conventions and this connects one text to a wider set of texts. In such processes individual letters and morphemes come together in spelling patterns to form words. paragraph structure, genre, framing of images, dramatic gestures etc). These patterns are formed by the interplay ofĪgreed systems for communicating (eg names of things and of actions, logos, camera angles, tone of voice etc),Ĭonventions, shared and habitual ways of using these systems (eg. The basic elements of speech, writing and visual language convey meaning when they combine in commonly understood arrangements or patterns.
0 Comments
Leave a Reply. |